Reader Survey 2018 Results – Who Influences you?

Who Influences your underwear buying? Or does anyone influence it? We asked who in your life has input into what you buy. If you’re single like me it’s prob different, but more on that later

I was shocked by this one. Most say their significant other doesn’t influence their decisions. When I dated I loved my partner to pick out undies for me. Or hell even buys them for me as a surprise. I also would wear what they thought was sexy. As many of you know what we think is sexy on us and what our partner does can be two separate things.

I knew that emails are a big driver of sales. But over the years I realize how much you guys get info and sale information from brands. It’s a great source of info and lets you know when pairs are available. Sometimes we post things that aren’t yet out and instead of reading it’s out on our blog, you can get the email.

Overwhelmingly you guys don’t rely on friends. I know very few guys who love undies that have a good group of other undies loving friends. It would be great to say “Hey have you tried the new Ergowear?” and have a conversation about it. But we aren’t there yet. I think more guys are starting to talk undies but it’s not a fast progression in the US.

This is something I knew and am glad you guys confirmed it. You like to read reviews of underwear. If you’re going to drop 20 bucks or more on a pair you want to hear things from a guy who’s tried it. We now put in our reviews negatives on pairs. My personal reviews I try to think of what issues would guys have with this pair, and list as “some guys may not like.” Because we are all different in our preferences.

I thought this would be way higher than it is. On Instagram and Twitter, there are tons of guys posting pics in undies. From muscle guys to bears. But they don’t seem to move the needle when you guys want to shop.

This is great news for me! UNB is a lot of work and glad to know we pass along some value to you guys. We try to tell you about your favorite brands and expose you to new ones. It’s not easy but it’s still a lot of fun to me.

If you have any different influencers let us know!

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