Did you read that right? YES, you did! The Evolve brand made by 2(X)IST has made a line of swim briefs and square cut swimwear for Target. I was told by Phillip a part-time writer and swim brief fan about the line. I also saw several friends post the “I’m a guy and I wear speedos” Facebook page, showing Walmart has board shorts and Target has swim briefs. This really is a major thing that a retailer of this size is investing in the swim brief
Before you rush out to your local Target to shop the styles, it’s in a very few select stores. That’s the downside. It’s in very few stores and I would assume it’s in LA, NYC, Chicago, Miami and the like. In Atlanta, there were no stores that carried any of the styles. I saw one pair in a store in NYC. But, still, it’s a good thing that we hope will roll out to more stores
The next amazing thing is the price. The swim briefs are all $19.99. Yes, you heard that price right, just 20 bucks. For swimwear, this is an amazing price. Swimwear can range from the 20’s to well over 100 dollars. I think this would be an amazing first swim brief. Because of the price makes it very approachable to most guys. Second, there are more than just solids. It comes in several prints as well. You can go conservative or just have some fun with prints. Lastly, if they sell in stores it will be easy to get. Most stores now have self-checkouts so you can grab your swim brief, head to the self-checkout and no will know you bought one!
It’s awesome that Target is taking a risk like this and making swim briefs for the masses. I told people many years ago we will have a resurgence of the style. In the 80’s it was acceptable to wear and then went out of fashion. Now, we will see the popularity of the pair grow. If you go to the Target site search for evolve swimwear. There isn’t a landing page for the brand…yet.