Beauty is, they say, in the eye of the beholder. The same applies to colour, especially for men’s underwear. This week the experts at Deadgoodundies.com in the UK are revelling in a carnival of new summer shades. As they say, perception is everything. One man’s crimson is another chap’s pink, while blues and greens can appear different depending on far more than just eyesight. Matt, silky or truly shiny, ultra smooth, finely or intensely textured, the effect of a colour is also influenced by the type of fabric. And once on the body, a colour can come into its own or fall totally flat.

MANSTORE M101 CHEEKY BRIEF £31.00

The latest arrivals in the famous Manstore M101 collection are Hot Pink, Reed green and Surf blue, joining Chilli red and Royal blue, black and white. The brand is famous for strong colours which sell out fast on DGU.

MODUS VIVENDI POLKADOT LOW CUT BRIEF £18.00

Brilliant use of colour on the softest matt cotton. DGU hint that Modus Vivendi will be repeating these glorious spots in swimwear later this season…

MANSTORE M200 CHEEKY BRIEF £31.00

RED ALERT! Just as beautiful Carrot and Rosso join the long list of colour options for Manstore’s bestselling M200 underwear for men, news has broken that the range is to be discontinued later this year.

HOM FUNKY TRUNK £22.00

Sometimes colour works best on a larger scale – on boxer briefs like these from HOM. Funky Trunks come in turquoise, navy, green, orange, yellow and bright pink. Another seasonal palette that won’t be around long.

COMFYBALLS SUPERLIGHT PERFORMANCE LONG BOXER £30.00

In Pitch Black this new sporty long leg undershort for men is a classic – but in the brand’s new orange with a navy waistband, the effect is much livelier.

MODUS VIVENDI MOHAIR LOW CUT BRIEF £18.50

 

Colour and texture combine to express utter luxury in the marine blue version of Modus Vivendi’s knitted men’s underwear – feels like real mohair but made by man. The kitten soft fabric also comes in silver grey, off white and sand.

 

 

 

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