It’s been a while since we last reported on BoyRio, but we can say they are going to make a comeback! They have just launched their Kickstarter to relaunch! The first time I met BoyRio was in Vegas in I believe 2011. He was showing the line and I met quite a few amazing people that trip that I still keep in touch. Flash forward to 2017 and I was in my hotel room in Birmingham because we were shooting the UNB Holiday Guide the next day. David told me about the campaign over Facebook Messenger and I knew I had to post. It’s been a hot minute since we have posted about a Kickstarter on here. But, this is a brand, I am personally, glad to see back.
If you aren’t familiar with the brand, here is a brief overview:
BOYRIO is dedicated to providing underwear made from the highest quality materials which combine the fresh “boy next door” look with the carefree style of the Brazilian spirit to create the most comfortable, sexy, and body flattering designs. We are proud to offer our consumers a high-quality underwear product that genuinely complements the male physique at its best. At BOYRIO, we aim to offer our consumers designs that promote their unique style, active lifestyle, and self-confidence.
Why does BoyRio need your help? I”m glad you asked, this is why:
After having taken a previous hiatus, we want to give people the opportunity to get on the ground floor of our underwear relaunch. To create a new collection, we want to invest in the best materials. As we have learned, it is often the small details of manufacturing a garment which can be costliest. We also aim to use funds to invest in a new line, photo shoots, and promotional video production- all drawing upon the best in creativity and innovation.
If you are interested in helping out and getting some great undies, go over to the BoyRio Kickstarter and donate!