What’s hot in the UK – The Brighter Things in Life by Deadgoodundies

The UK is catching on to the hottest trend in male fashion… We’re talking ultra bright colours and lots of them. Deadgoodundies is proud to stock men’s underpants in a miscellany of shades all year round and Fall collections are starting to arrive already – and it’s looking LOUD! Some may be uncomfortable with bold coloured clothes but the experts at DGU think it’s a whole lot of fun to keep a favourite colour under your trousers – rather than your hat.

A well-loved ergonomic men’s underwear design gets a bright new twist. Renowned for their comfortable fit these cotton rich shorts have an impressive way of showing off your package – they’re called MAX for a reason!

ERGOWEAR MAX PREMIUM BOXER BRIEF GBP21.00

Take it one step further and pair bright chequered boxers with a co-ordinating V-neck tee. Choose between three different colourful combos or mix and match.

OLAF BENZ RED 1702 V-NECK T-SHIRT GBP46.00

OLAF BENZ RED 1702 MINI PANT GBP28.00

Now this is the perfect brief for men who love loud undies. The sporty brand is known for sculpted show-off underpants, and with neon highlights and retro styling the POP range from Sukrew is ideal for drawing attention to yourself!

SUKREW POP FULL BRIEF GBP19.99

Stripes are such a staple in the fashion world… So why not try something a bit different? Wear super lightweight men’s hipster shorts in either red or green.

BRUNO BANANI RUMBA HIP SHORT GBP22.00

The cat’s out the bag with these wild printed gents’ shorts… A singular layer of sleek and slinky fabric makes for a totally sensual fit. Me-ow!

MANSTORE M665 MICRO PANT GBP39.00

Take your love of bright colours to the beach with mesmerising men’s swimwear. This show stopping swimmer is fully lined with a hidden drawstring.

BRUNO BANANI FLOOD LIGHT SWIM MINI BRIEF GBP30.00

Find these pairs and more at DeadGoodUndies

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