Todd Sanfield has a new collection out. It’s classic and pretty awesome. I got a chance to talk to him in Vegas about the line and now we interview him since the collection is out!
First off I have to say I love the new collection. It is classic yet sexy as well. Where did you get the inspiration for the new collection?
I would say my friend, Kevin McDermott, gave me the inspiration for this collection. After knowing him for years, doing numerous photo shoots, two high-end coffee table books, and listening to how he thinks, I have come to learn he has a certain refinement that makes his work unique. He can take something very simple and fancy it up. That is the approach I took with my current collection and where I am taking my brand.
You made a fabric change. What fabric are you using in the collection? Why did you pick this fabric?
It is 95% Lenzing Modal / 5% Elastane. When you first open the package and feel the fabric, I want you to know you’ve purchased a high-quality piece of clothing. The way it feels at first touch is exactly the same way it feels when worn. I want my customers to know that when they purchase clothing from this brand it will always be of the highest quality.
When in Vegas you said this collection draws from your experience from your modeling days? How did modeling affect your designs?
My entire brand draws from my experience while modeling. When I lived in NYC, I was fortunate enough to work with a reputable agency. They introduced me to different photographers and sent me on a variety of castings to different brands. After learning of the various brands and photographers, I would go home and study their designs and images. Modeling in NYC was a gateway to me being more creative, which is something I am more passionate about.
The new collection is tagless. It is one of the big annoyances our readers have, tags that is, is this why you made this design decision?
Because we are still, what I consider a new brand, my primary focus is to make a high-quality, comfortable pair of underwear. No tag is one less thing the customer has to worry about when purchasing products from a new brand.
Color is big in this collection. How many colors did you go through and what colors did you decide on?
For this new collection, I bought a Pantone book. This was my first experience using the book. In my head, I knew which colors I wanted, so it was easy to pick the colors once the different shades were laid out in front of me. We went with four colors to start, black, white, red, charcoal, teal, and a light purple. The plan is to always add more colors every few months.
The collection has the classics (Brief, Trunk, Tank and T-shirt ). What made you include a jock?
A jock is a classic similar to the brief and trunk. Being a new brand, we need to have a classic foundation and that starts with these three sexy cuts of underwear. My goal was to make a high-quality jock, brief, and trunk, then build from there. The tank and v-neck were added using the same fabric to give to customer more variety.
What kind of guy wears the new Todd Sanfield Collection?
All guys. Going with an understated design, the Essential Collection was made for everyone. The modern design and choice of premium fabric combine to make a piece of clothing that all men can wear at any place and time.
Where can our readers find your collection?
The best place to shop would be our online store: www.toddsanfield.com
