Modus Vivendi new campaign – Masai Line

So far we have visited four destinations (England, USA Greece and Spain) and this time we take you to France, a country synonymous with fashion and good taste and incidentally one of the brand’s strongest markets. Not to be missed! Here we take a trip to southerly Aix-en-Provence, close to the Mediterranean and home to photographer Lionel André.

This outstanding artist worked with models James Laurens and Kylani’ As Model, who strongly portray masculine ideals in their presentation of this new line of underwear and athletic loungewear, the Masai line. Dramatic and powerful, André’s shots bring us a blast of heat in the midst of winter. Brilliant colours and one of the most iconic of photographic themes, the sea, take a leading role.

With designs inspired by the Masai warriors of Kenya, the new apparel comes in true reds and black and includes favourite items such as the two styles of briefs and boxers, the langot and saruel pants, all in new colours and fabrics. The line offers also a robe, a brand new t-shirt design and lounge pants, all made of the highest quality materials and offering tremendous comfort.

Credits
Underwear and clothing: Modus Vivendi (www.e-modusvivendi.com)
Photographer: Lionel André (www.lionelandre.com)
Model: James Laurens, Kylani’ As Model