After the success of their initial collaboration in 2012, masculine men’s underwear brand Bluebuck has partnered with England Rugby Champion and current Strictly Come Dancing contestant, Ben Cohen, on a range of special edition underwear. The exclusive collection is produced in support of Ben’s StandUp Foundation, an anti-bullying charity of which he is chairman.
The range features Bluebuck’s traditional trio of styles – brief, boxer and trunk – and subtly updates with trim in turquoise and white, to represent the StandUp colours. It also features the high quality fit and feel the brand has come to be known for, all produced in the environmentally responsible manner that lies at the brand’s core.
Since launching in 2010 Bluebuck has proved it is an underwear brand with a conscience. Using the cleanest of energy sources to manufacture their products in Europe and choosing land rather than air to transport goods and raw materials, the brand is proud to avoid the far-flung supply chains favoured by others.
Ben’s love of outdoor sports and dedication to his StandUp Foundation makes for a perfect match with Bluebuck’s values of outdoor adventures, men being men and climate friendly production.