British men can be fussy about their underwear. But once they find something they love, they buy it again and again. Which is where Deadgoodundies.com hits the mark.
HOM HO1 Cotton Modal Mini Brief – GBP20.00
Just as Americans favour Tightie Whities (though we’re never entirely sure of the right spelling), white underwear for men is always the most popular in the UK. Simple but effective, the HOM HO1 Cotton Modal Mini Brief has a patented horizontal opening that makes it a classic.
Bruno Banani Your Future Brief – GBP14.00
Black underpants come a close second – largely for practicality. You can’t go wrong chucking a pile of black undies and socks in the wash together, can you? The Your Future Brief by Bruno Banani is an easy choice for single-colour shoppers, offered in black, white or marl grey.
Olaf Benz RED1289 Neo Brief – GBP28.00
When it comes to real colours, the UK is getting more adventurous almost by the month. Blues can come in anywhere from darkest navy to palest sky, but brighter shades are holding their own this summer, and not only in swimwear. The Olaf Benz RED1289 Neo Brief offers a vibrant royal blue version or an even bolder grassy green!
Bruno Banani Magic City Retro Brief – GBP30.00
August is a great time for men to buy from DGU because the first autumn collections have started to arrive – introducing new colours, styles and prints. Always anticipated with much excitement is the Bruno Banani collection including the new Magic City Retro Brief in two colour mixes combining plaid and floral influences.
Olaf Benz RED1202 Mini String – GBP18.50
One new trend is for men to dip their toe into colour. They’ll buy a few pairs in black or white, and top up their men’s underwear order from Deadgoodundies with a colour or two. DGU is wondering whether the colours become Weekend Specials? Olaf Benz make their sexy RED1202 Mini String in black or white for men who like it monochrome, but also a stunning scarlet for special occasions…
Watch for more from the UK this next month. This post contains an affiliate link for Dead Good Undies.