It Was Magic – New Underwear

magic-curve-aug-2013It’s always great to come to Vegas and catch up with all the brands. It’s three days of non stop meeting covering the Sands Convention Center at the Venetian and Mandalay Bay Conference center. This year before I started I had 33 brands to meet up. Luckily I have several of those brands are the same stop.

My typical day at the shows I get up, get out the door by 8:30. This is Vegas so it’s not always that easy. Grab a granola bar and eat it on the way to the show. Get to the Convention center then go around and hit a few appointments and then see who else can meet. My day flows rather then be static. Most bands will fit me in between buyers and most happen on the last day. When I meet with the brands I usually get to see the new collection coming up. They go through pair by pair and I get to make notes and report to you guys. Some brands have a model, like Good Boy Gone Bad, that I get picture and videos in at the show.

This year we are changing up our coverage. I have talked to a few people in the underwear world, brands, retailers and readers. We are going to do our main post next week about what we saw and some of the trends happening in the world of men’s underwear market and then when pairs are released give them more coverage so you guys know when underwear is out! For more popular brands we will be giving a quick write up of things to come, more of a preview.

Some quick highlights of the trip are:

  • Met with some of the favorites; 2(X)ist, C-IN2, Pistol Pete, Gregg Homme, Clever, Mundo Unico and more
  • Ginch Gonch is coming back strong
  • Fluorescent accents will be big
  • Purple was in a few collections and will be a strong color
  • Several brand will bring you more then just underwear, will reveal more on this later but super excited

Stay tuned for more coverage, pictures and videos. There is a lot more to say but I”m too tired to remember it all. I have great notes and pictures to refresh my memory! Three days of walking about 8-10 miles a day wears you out

avatar

UNBTim

Tim is the founder and editor of Underwear News Briefs. He has been an avid underwear fan since the age of 14! He founded UNB in 2008 and has continued to broaden his underwear love over the years

More Posts