Neons are selling fast in the UK. The fashion for in-your-face acid yellow, glowing green and zip-a-dee-doo-dah pink has hit the men’s underwear and swimwear sector, big time. Deadgoodundies.com report a surge in neon sales this month.
Pikante Fluorescent Jumbo Brief GBP 18.50 – LUSH GREEN – British men tend to think of brighter colours for sports underwear, but this style by Pikante breaks all the rules and is tempting many buyers.
Gregg Homme Boy Toy Thong GBP28.96 – PERFECT PINK – A hot body demands hot underwear like this magenta thong from Canadian brand Gregg Homme, which is always snapped up in the UK.
Olaf Benz RED 1289 Neo Brief GBP28.00 – DUAL COLOURS – Olaf Benz indulge in bold colours in their Neo range, including this two-tone brief.
Olaf Benz RED 1291 Neo Pant GBP32.00 – TASTY ORANGE – And for their Neo Pant in zingy orange.
HOM Marine Chic Swim Shorty 01 GBP39.00 – SUNSHINE – When it comes to the beach, European men make braver choices in terms of colour, including the brightest yellows like this one from HOM.
Body Art Patmos Rio Swim Slip GBP31.00 – GET FRUITY ON THE BEACH – Think of orange juice, sweet satsumas, evening sun… Orange always makes you smile.
Bruno Banani Light Show Swim Short GBP43.00 – A TOUCH OF NEON – And if the full-on neon effect is a bit too much, there’s always the subtler, but no less trendy Bruno Banani Light Show short with neon stripes.
Find these and more at Dead Good Undies
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