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January 2013

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In 10 percent

New Jack Adams Activewear Collection

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Jack Adams is kicking off the new year by unveiling a new collection of active wear for men including shorts, hoodies and tank tops that will be releasing now through the end of March (release dates below). It’s an exciting next step for Jack Adams, which was founded in 2010 as a men’s underwear brand.

Starting on the top Row:

RELAXED GYM SHORT
These super-soft, super-comfortable relaxed gym shorts will become favorites whether at the gym or at home lounging on the couch. Made from a lightweight fabric that breathes, these shorts feature a drawstring front and contrasting side panels.

KICKBOXER MESH GYM SHORT
The Jack Adams Kickboxer Gym Short is perfect for today’s active, fitness-minded man. These durable mesh shorts are designed to promote free range of movement and will stand up to rigorous training. Ideal for fitness or martial art workouts, these shorts feature a wide elastic waist band for a secure fit and striking two color design combinations. They’ll keep men cool as well due to the lightweight mesh fabric.

SHINE 7.0 T.R.T. SHORT
Whether it’s track, running, tennis or just lounging around the house, Jack Adams has the perfect 1970s-inspired retro short for a man’s workout or lazy day. Designed with mobility in mind, these lightweight shorts provide plenty of freedom for movement. They’re constructed from a cool, shiny material featuring high cut sides and a front drawstring.

Bottom Row:

AIR MUSCLE PULLOVER HOODIE
Extremely lightweight, exceptionally comfortable and remarkably cool, the Jack Adams Air Muscle Pullover Hoodie is a staple for the active man’s gym bag. As stylish as it is functional, it features a simple front pocket design with a drawstring hood and super soft fabric. This hoodie also features large side openings giving plenty of ventilation to keep the body cool and provide added exposure.

AIR TANK TOP
Men will enjoy showing off their muscled upper body while staying cool with Jack Adams’s Air Tank Top. Made from a mesh material, this tank top is extremely lightweight and breathes keeping men comfortable during a hard workout or warm weather. It’s even great to lounge around in and goes along great with a favorite pair of shorts or jeans

ZIP FRONT MUSCLE HOODIE
This simple yet stylish hoodie is designed to keep men cool during training, on the street or lounging at home. Made from soft cotton, this lightweight sleeveless design is complete with a zipped front, a drawstring adjustable hood and front pockets. Men will look cool and stay cool with the Jack Adams Zip Front Muscle Hoodie.

Available for pre-booking online exclusively at 10percent.com. See all the pics on our Facebook Page!

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In 2eros

Sales Brief

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 Valentines You have 2 weeks to go before Valentine’s Day. Why not send your special man a pair of underwear. Buy any 2 or more underwear and save 20% off. You must hurry as this promotion expired on Valentine’s Day. Use promocode: ‘ valentine ‘on checkout page. Only at www.2eros.com

Shop at http://www.2eros.com
 ijemail_2013_01_28_freesh.xlg Three days only International Jock is giving you free shipping on all US orders $25 or more. Sale ends on 2/1/13

Shop at: http://www.internationaljock.com
 h1_02-4 Check out the new Gabirel Grey Colorblock brief at Underwear. While there get 15% off 3 or more items. Just use code U3AC at check out. Sale Expires 2/2/13

Shop at: http://www.undergear.com
 jan30-13-1 Check out the Almost Naked Brief at Andrea Christian. This pair has the famous anatomically designed pouch! Which is made to give you superior support.

Shop at: Andrew Christian
 8428615892_3a5b130311_z Sale ends Feb 3rd, 2013.  Discount applies at checkout when code is entered.  Not valid on leather, or any custom made items.

Shop at: http://www.pacificjock.com
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In Men's Underwear

What would you ask an Underwear company

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curvemagicIn just two weeks we will be back in Vegas to cover the underwear industry. We want to find out what do you want to know from the companies we will be meeting with? What would you ask Andrew Christian, 2(x)ist, C-IN2, Baskit, Cocksox, and more? I have been setting up appointments with your favorite brands. I would love to ask questions from our readers. You can email us at info@underwearnewsbriefs, post on our Facebook page or tweet us!

I will try to post on Twitter and Facebook while there to get further questions. However the cell service/wifi is not the best when you’re around 200,000 people! So let us know what you want to know. It can be a general question for all brands or a specific brand!

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In 10 percent

Sales Brief

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 New Jockey, Olaf Benz and HOM + SALE STILL ON Dead Good Undies has some of the newest Jockey and Olaf Benz. Check out the new Jocky named after US cities.

Also the January clearance sale is going on as well, save up to 80% off

Shop at: http://www.deadgoodundies.com
 jan28-13-1 Check out another great pair from Andrew Christian. this time its the Vivid Fuse Brief for only $13.93.

Shop at: http://www.andrewchristian.com
 RMVday Ristefsky Macheda wants to celebrate Valentines Day with you by giving you free shipping Check out the new ranges!

Shop at: http://www.ristefskymacheda.com
 hero1-1 It’s not too late to take part in the 2(X)ist restock event “The joy of six” That is you buy six pairs and get 20% off your order and free shipping

Shop at: http://www.2xist.com
 Arb5-1.html.png One day left in the 20% off clothing! Check out the sales on rufskin and more!

Shop at: http://www.10percent.com
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In Male Power

Review – Male Power Wave Mini Pouch Trunk

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malepowerwaveshort

Hot hot hot!  That’s the best way to describe this super fun trunk from Male Power.  When I took it out of the package, I couldn’t figure out what the pattern was or how it would look.  But as as I put it on and looked in the mirror I knew what all the buzz was about.  Designed to provide support and titillate at the same time, this trunk is sure to spice up those special times between you and your partner.  Made from a polyester/spandex blend, the look and feel of this trunk is a winner.

The first thin you notice about these trunks is the construction.   This body hugging short is covered in see-thru inserts, giving any one who sees you in them a glimpse of what is underneath.   While that may be disconcerting to some, it can be quite exhilerating for others.  I wore mine on purpose to the gym, and caught quite a few looks as I changed into my gym shorts.    Not only do they look great, but they felt great.  Didn’t have any issues working out in them at all.  And the inserts made them exceptionally breathable.   There is a center seam that provides some lift in the back as well, which is always nice.  My only complaint is that they are only offered in black and white.  Imagine red and white…yowza!

Pros

  • super sexy
  • lifts in front and back
  • feels great on the skin

Cons

  • only available in one color

Fit

5

Materials

5

Construction

5

Look

5

Daily Wear

5

Overall

*Out of 5*

5

Male Power furnished this pair for review

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In Boxers

Review – PiKante 8364 Boxer

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8364_1_

When I opened my latest review pair the other day, I was excited to see this hot number (horrible pun intended) by PiKante. Their 8364 boxer is an eye-catching micro mesh of a 93% Polyester/ 7% Spandex mix that is available in a light blue color with yellow contrast stitching and logo waistband. While I am a fan of logo waistband, the PiKante logo could probably use a little editing as it contains but a chili pepper as the “i” and an underwear-clad male form as the “t” – but that’s just my two cents.

On the day I wore the boxer I found myself doing errands and going to the grocery store.  As they day wore on I found that it felt like the leg had rode up a tad and felt somewhat bunched at my thighs. Much to my surprise when I changed that evening the boxers were not actually bunched at all, I’ll admit it, I have meaty thighs and I believe in my case that the leg openings were a little too snug and that after a full day of errands, I really started to notice it. With that said, there was no chaffing or the like, it was just mildly uncomfortable; however, as comfort is paramount for me in my underwear, that did lead to my fit/daily wear ratings below.

I do however, have to compliment PiKante on the micro mesh that was chosen for the boxer. While it is partly shear, it is very discrete and does not feel like it is revealing too much or letting any part of your anatomy hangout – at least not anymore than it’s well-designed pouch is suppose to. Additionally, sometimes mesh boxers tend to have a flimsy feel to them and I am happy to report that these have a hardy build that definitely holds its own.

Overall, I really wanted to like these boxers, especially because of the color combo, but the leg fit is an issue for me. I hope that it might have just been this pair because I like the other features and would like to wear these more regularly than I will because of the fit.

Pros:

  • Sturdy construction
  • “Discrete” mesh

Cons:

  • Snug leg openings

Ratings:

  • Fit – 3
  • Materials – 5
  • Construction – 5
  • Look – 5
  • Daily Wear – 3
  • Overall – 4.2

This pair was furnished by PiKante.

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In Male Power

Review – Male Power Bamboo Mini Short

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Male-Power-Bamboo-Boxers-Teal

In today’s “green” world, it should be no surprise that underwear companies are now creating new and unique underwear that is both comfortable and eco-friendly.  Male Power has created it’s Bamboo collection with this in mind.  95% bamboo, 5% spandex, this trunk style brief is a great buy for the environmentally conscious man.

I wore this trunk on a day when I worked all day.  Sitting at my desk, occasionally walking throughout the office an such.  While I generally prefer to wear briefs, I have to say that I really liked this trunk.  emblazoned with the Male Power logo, the waistband is comfy and doesn’t pinch, and the legs didn’t ride up.  The fabric feels amazing.  These trunks have a built in pouch that lifts and accentuates while giving you plenty of room to breath.  The pouch was a little loose, but definitely captures the sex appeal that Male Power is known for producing.

This trunk fit true to size and I highly recommend it to anyone who wants a trunk with the sex appeal of a pouch brief.  Available in black and teal.

Pros

  • great feel
  • comfortable waistband
  • eco-friendly

Cons

  • pouch can be slightly loose

Fit

5

Materials

5

Construction

5

Look

5

Daily Wear

4.5

Overall

*Out of 5*

4.9

 

Male Power furnished this pair for review.

 

 

 

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In D.Hedral Underwear

Brief Distraction

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Thom-Evans_D.HEDRAL-SS13_01

Today’s Brief Distraction is from D.HEDRAL. This is part of their new swimwear line.

“The model is Ruby star Thom Evans. D.HEDRAL is a luxury men’s underwear brand that will also be launching beachwear (as pictured) in the Spring.

This is Thom’s first major campaign since he started modelling last year and comes almost exactly three years after his life changing injury playing rugby for Scotland.

We think he definitely gives David Beckham a run for his money!”

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In Baskit

Underwear of the Week – Baskit America Jock

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am1000_america_jock_f_navy

It’s Friday and Underwear of the Week. This week is Jock wee and we wanted to bring you one of the newest jocks as our pick this week. The pair this week is the Baskit America Jock. I first saw this a year ago in Vegas at the show and have been anxiously awaiting the release of this line. One of the main reasons for picking this pair is and from the Baskit website “We’ve sourced amazing fabrics and waistbands here in the US to bring you our first ‘Made in America’ collection. All the quality and style you’ve come to expect from baskit but now made in the great state of Colorado.” It’s Made in America!

Reasons the America Jock is our Underwear of the week:

  • Made in America
  • Has a jock brief styling
  • Multi color pattern that is available in 3 comibnations
  • Really nice waistband with the Baskit logo centered
  • Baskit Logo at the top of the leg straps.
  • Made out of 95% Cotton 5% Elastane

Find this at the Baskit Site for $24.00.

 

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In Male Power

Male Powers New Scandal Lace Line

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malepowerlace

Lace is one of the more polarizing issues in men’s underwear. Some guys love it and others hate it. But regardless of how you feel it’s a big seller in the world of men’s underwear. So with that disclaimer we bring you the new Scandal Lace collection from Male Power.

It was only a matter of time. Today’s man is quickly discovering that lace is not just for the ladies anymore. And Male Power’s sensational new Scandal Lace collection provides vivid proof.

The Hauppauge, New York company’s scintillating line of shorts and thongs captures all the wonderful features of this ever-popular openwork fabric. So delicate, lightweight and breathable, it makes you feel as if you are wearing nothing at all. But lace looks oh-so-sexy, as it contours the male anatomy with unmatched grace and style.

It was only a matter of time. Today’s man is quickly discovering that lace is not just for the ladies anymore. And Male Power’s sensational new Scandal Lace collection provides vivid proof.

The Hauppauge, New York company’s scintillating line of shorts and thongs captures all the wonderful features of this ever-popular openwork fabric. So delicate, lightweight and breathable, it makes you feel as if you are wearing nothing at all. But lace looks oh-so-sexy, as it contours the male anatomy with unmatched grace and style.

Find more information at the Male Power Site, http://www.malepower.com

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In Top Drawers

Top Drawers wants you to have Happy Feet!

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HappySocks201301We don’t cover socks much on here but these socks are just fun. Top Drawers  has Happy socks. They say, who says socks have to be boring and drab? Give your feet a shot of joy-inducing colour with these gorgeous new socks from Sweden’s Happy Socks!

In a traditional world of black, grey, and blue dress socks, Happy Socks stand out from the crowd displaying a more creative look. Checked, striped, dotted, or any other design you can think of, these socks can be worn in accompaniment with dress shoes, sneakers, or even a tuxedo in formal wear.

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