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January 2012

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In Men's Swimwear

Trunk Show the Book Review

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I was lucky enough to get a copy of “Trunk Show: Swimwear Inspires Art” by Jason Salzenstein to review. I was really looking forward to seeing it, because I bought Jason’s last book “Brief Encounters.”  The two books are set up very similar, divided into two parts. The first part is about swimwear companies and the second part is showcasing photographers.

The first part of the books is about companies doing great swimwear. Jason has written up all the companies in the book and included a picture or few from recent campaigns. One of the most notable are ES Collection. ES Collection is a brand we profile a lot in our Brief Distractions. They have always done incredible photographer, not only for swimwear but for everything they sell. Other brands featured in the book include aussieBum, Baskit, 2EROS, CA-RIO-CA and more.

The second part features photographers who have done some incredible work with swimwear. Photographers in the book include Karim Konrad, Pedro Virgil Alan Spiers and more. Each photographer has at least two pics showcasing their talent. Some of the pics you may have seen out on the net. This is true if you are familiar with the photographers. The section Dean Stockings features Timoteo and have made it to be our Brief Distractions. I know he didn’t get every photographer to participate, but would have been great to see a few more photogs in there.

I really liked the book. Its a great way to celebrate men’s swimwear. The details are just a great overview of the companies. I think a super detailed and in depth profile (sort of like a Vanity Fair style) would be too much. The profiles are just the right length. I think the photography section could be a little longer, but that is my only complaint, which is a minor one! I know what it’s like to negotiate pictures and try to use them. Even with out more pictures it’s a great overview of the men’s swimwear industry.

We interviewed Jason a few weeks ago when the book came out. You can click the link and go read it. We will have him on a podcast soon, we just have to work out our schedules.

I would rate the book a 4.5 out of 5. It is definitely well worth the price. You can pick this up at the Bruno Gmünder site (who is the publisher) or you can get some good deals at Amazon if you keep checking. Currently it’s just over $24 on Amazon.

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In Jockstrap Central

Sales Brief

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  MALE POWER FISH BOWL COLLECTION ARRIVES AT JOCKSTRAP CENTRAL”Want to come back to my place and check out my fish bowl?” Sure it sounds like a corny pick-up line but just drop your pants and give them a peek and you’re sure to get them hook line and sinker.

Whether it’s the jockstrap, the thong or the fitted trunk, all three of the Fish Bowl Collection have a 100% see-through contoured plastic pouch. It’s a bit crazy (OK a lot crazy) but it’s totally hot and you’re sure to be the center of attention wearing Male Power’s latest creations.

As always, the newsletter photo is a bit G-rated for public consumption so be sure to visit the website to see our model Adam Stray’s aquatic exotic specimen displayed exquisitely in all three fish bowls.

CLICK HERE TO CHECK OUT THE FISH BOWL COLLECTION

Shop at: http://www.jockstrapcentral.com
   2 WEEKS LEFT

Further reductions have been made. Don’t Forget your Special discount Code –  HOT020. At checkout to receive 20% Off any Swimwear or Underwear that has not been reduced. Be Quick as some styles have limited sizes left.

Shop at: http://www.tribeunderwear.com.au
   Check out the Clubhouse Scout Boxer Brief. This is also available in red. You can get these from Timoteo

Shop at: http://www.timoteo.net
New year, new styles—in stock now!We’ve refreshed three hot brands: Baskit, Unico, and Gregg Homme. Be the first to be seen in these great new styles by placing your order today!

Give a Skiviez gift card—a perfect gift!

You’ve asked for ’em, so we built it—you can now give the gift of a Skiviez gift card. It’s perfect for when you want to get something for that special underwear fan in your life but aren’t sure of the size or color that they would like. Available in values from $25 to $500, gift cards ship free. It’s an attractive, plastic card that’s easy to carry in a wallet and it never expires. Buy a gift card today!

Shop at: http://www.skiviez.com
  Want some great deals on close outs? Check out NuWear’s new end of the season sale!

Shop at: http://www.nuwear.com
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In 10 percent

Sales Brief

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   The Deadgoodundies.com Winter sale has over 500 styles from some of the world’s best brands at up to 70% off their recommended retail price. For a limited time only.
   Ready for some new undies? Pre-order the new Jack Adams Racer jock from 10Percent.com
  Check out the end of the year sale at UnderGear, you can save up to 60% off!
   Check out all the new Gregg Homme at Cityboyz Fashions!
   Coupon Details: Save 35% when you purchase Andrew Christian workout pants, athletic shorts, athletic tank tops, water bottles, locks, CC117001 Cut-Copy Eliptical Sweatpants, W11-BP01 Rythmn Beach Pants, or all running shoes from Andrewchristianshop.com in the week. Just enter code 35WORKOUT112 at checkout. Coupon code does not work with Paypal or Google checkout. Please make sure there are no extra spaces before or after the coupon code. Does not apply to other items. May not be combined with any other coupons or offers. While supplies last. Offer subject to change anytime with out notice. Offer expires: JANUARY 13, 2011 at 11:59pm PT
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In Aussiebum

aussieBum Broadcasts Photoshoot

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aussieBum had done a first, that I know of, in the world of underwear. Yesterday (or today, depends on the international date line) live streamed their latest photo shoot.  I didn’t know about it till after but the pic above is from the shoot. aussieBum has always pushed the envelope with video and marketing. I am not sure if they have up the recorded shoot but check out their Livestream channel at: http://www.livestream.com/aussieBum

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In Andrew Christian

Andrew Christian’s Latest Design: V-Shape for 2012

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The V-shape torso and the V man line is something that people have lusted for and over for years. And now, just in time for the New Year, Andrew Christian created an underwear to create those lines that will turn heads! The V-Shape is cut into a low sexy v to create that shape and accentuate a man’s own sexy “man-line” on his abs. It also has the contrast piping on the front to also accentuate these same lines. The waist band is perfect for those who like a lower cut and thinner waistband. Now everyone can have that sexy six-pack…let your underwear do the work for you!

The V Slim also is made with a modal fabric that prevents sagging in the back. The pouch is anatomically correct so it feels like you’re not wearing any underwear at all and has extra room in front, just where you need it. When you pull them on, your package falls naturally into the super soft snuggle pocket that virtually eliminates sticking, squashing, sweating and chafing to create a truly enjoyable unique wearing experience. Front stitching on pouch provides extra lift and support.

Buy these undies at the Andrew Christian website

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In Men's Underwear

Petit-q: A new daring line

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Petit-Q is a brand new line! We know there are many of you out there who like more daring underwear. This line gives you just that, they focus on sheer, cut outs and show casing the natural assets of guys. Their site says:

Sheer, bulge and/or cutouts, everything you need to enhance your manhood and upgrade your sexiness you will find in our brandnew collection Petit Q. Either you like tiny bikini or trunk, thong or jockstrap, you will find an underwear that fits you and gives you confidence

The line just came out last month. I think they are off to an interesting start. I know this line isn’t for everyone but they are definitely having fun with the new line. We are getting a few pairs to review and hope to have a more in depth interview soon! The pics here feature their model Issac Jones. See more pics below

What do you think of the line?

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In 10 percent

Sales Brief

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   Andrew Christian has a new limited edition Metal Cross Bikini, Check out all the colors that he as come out with.

Shop at: Andrew Christian
  What’s your pick at 2wink? They have the new Hung, 80’s and Walkabout lines! Remember free shipping worldwide.

Shop at: http://www.2wink.com.au
  10Percent.com is giving you 25% off Rufskin until tonight. Don’t miss out if you are a Rufskin fan!

Shop at: http://www.10percent.com
   Palace Trunks is having an entire store blow out sale! you can save on some of your favorite brands. This goes though Jan 20th

Shop at: http://www.palacetrunks.com
  Men’s Underwear Store wants you to start off the new year in comfort. Check out all the Emporio Armani they have in stock!

Shop at: http://www.mensunderwearstore.com
 His Trunks now has the Atlas collection by Modus Vivendi in stock. This interesting collection is made from latex and a unique material made to look like leather. These items are part of Modus Vivendi’s premium collection and are very unique! Shop now until January 8th with the discount code “ATLAS” and receive 20% off all Modus Vivendi.

Shop at: http://www.histrunks.com
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In Bodywear Collection Underwear

Men’s Underwear Taking a Turn?

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When I first started this blog three years ago, men’s underwear wasn’t what I would consider main stream. It was still for the fashion conscious guy and not the every day guy. Then 2(x)ist introduced the Evolve line at Target and we got to see more and more underwear hitting the mass market. That is underwear you don’t buy in a three pack.

In the last few months we have had some big names enter the underwear market. The to guys that are turning men’s undies into mainstream are David Beckham and Mario Lopez

The first is David Beckham, granted he’s no stranger to the world of underwear. He previously modeled Emporio Armani with his wife, Victoria Beckham. Now, David has stepped into role of designer with the Bodywear Collection for H&M. The initial collection will feature 9 different styles. H&M Says:

Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century.

The Bodywear collection will be available February 2, at all 1,800 H&M stores. This, if you haven’t gathered is an exclusive just to H&M

The next guy bringing men’s underwear to the attention of the masses is actor Mario Lopez. Which I will say I didn’t expect, so when I was told he was doing an underwear line, I was like “Huh?”  But it makes sense he’s has always been a body conscious guy. When we first saw him on Saved by the Bell, he was the jock and then after he’s always been one to try and look good.

We covered this a few weeks back and to refresh your memory Freshpair.com said to us:

I got a chance to talk to them this past week. They told me the line is going to start off conservative but after the first of the year it will expand. Which is a smart thing to do. This is what we were told – “The prices range from $18 – $29 (briefs being $18, trunks $20, and shirts going up to $29). They are contemporary basics and come in red, blue, white, black, and gray. There are several lines, but the Elementary line will be the initial launch with others to follow early next year.”

This line is only available at Freshpair.com.com and is currently being sold.

We have a super start of sports and an actor/entertainment reporter both come out with underwear lines within two months of each other.  We have some questions for you:

  • What do you think of these two lines?
  • Which star of stage, screen or field (aka actor, singer or sports start) would you like to see come out with a line of underwear?
  • Do you think we will see more male celebrities endorse/design underwear?

It’s great to see men’s underwear hit the main stream!

 

 

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In Jockstrap Central

CELEBRATE 2012 WITH 12% OFF AT JOCKSTRAP CENTRAL

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Jockstrap Central is wishing everyone a phenomenal 2012 and to help start it off right they’re offering 12% off everything at thier store. There’s no better way to ring in the new year then with a new jockstrap (or two.)

How Do I Do It?

It’s easy, just head to Jockstrap Central between now and January 11th, 2012 and you’ll find everything reduced by 12%.

*This offer can’t be combined with discount codes.

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In Men's Underwear

Eric Turner 2012 Calendar

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The friend of UNB, Eric Turner has come out with his very own calendar. We have profiled him in our Magic coverage over the last few years. Here is the info on his calendar!

I’m excited to announce that I did a 2012 calendar! It’s not a print calendar so it’s environmentally friendly. Instead it’s a calendar with a different desktop image every month. Proceeds benefit the Avon Breast Cancer Charity.

You can purchase it for $10 through PayPal. Email james@jamesfranklin.net for the information. And I’d love to give a hefty check to Avon, so please tell your friends!

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