A Men's Underwear Blog – Underwear News Briefs

Becoming the most outrageous and provocative underwear brand did not happen overnight and GREGG HOMME ‘s newest collection is another great chapter of their  ingenuity and creativity.  Forget about standards and norms: GREGG HOMME has rewritten the books all together.  “It is now time to give back to men the sexy underwear they have been craving for…” explains Eric Boisvert, president of GREGG HOMME.  “The men of today have stronger needs to seduce and they have the guts to express it: they are ready to move up one notch and it’s exactly where we are taking them.” continues Mr. Boisvert.

With collection names like SCANDAL, TEASE, STEAM and KINK (to name a few), it is no secrets that GREGG HOMME will succeed in a field that they master quite well: making men’s blood pressure go up (or it is their partner’s?).   The “piece de resistance” is irrefutably the XCESS collection: an astonishing ultra fine gauge microfiber (goodbye fabric, hello second skin!) with a brilliantly designed low cut front pouch enhanced with three light metal alloy X’s (yes, “XXX”). Making a statement was never made that easy.  And for the most impudent, the XCESS collection already gave birth to a bolder family member: the PIMP collection recreates a parallel “XXX” world where mesh and transparency work together to create a feast for the eyes.

Trims and details complete this most unique new collection: innovative zippers, straps, buckles and strategically placed transparencies bring the styling and design to unparalleled zeniths. GREGG HOMME surely delivers: it is now up to the men to take their fantasies up a notch and redefine pleasure within XCESS.

And for for fans,  this latest campaign introduces a Montreal rising star: the very masculine and sexy model Nick Gross.  By clicking on the pictures below, you can appreciate the collection (or Nick!) from closer.