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November 2010

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James Tutor UnderwearJames Tudor is one company we think that is doing innovative work. They have been a favorite of our reviewers as well. They have just launched a new site that is pretty easy to navigate. I think they did a really awesome job on the redesign. If you haven’t been to the site go check it out.

They just released the Retro Brief. It’s a classic brief silhouette, but with the James Tudor twist. They have a solid waistband and the signature James Tudor buttons! It’s definitely a distinctive pair of undies. We think they have taken a great new look at men’s underwear and you should give them a look. They are based of the UK so pricing is in pounds.

A super sleek bikini style with larger front pouch accented by 3 style lines along the front pouch. Features sophisticated silver metallic cross on left front and stylish laces tipped in silver for the drawstring. This style comes with contoured cut leg openings. Inside is fully lined.

  • Features Fade Resistant Sport UPF 50+ Fabric
  • Silver Metallic Cross Charm
  • Matching Modern Shoe Lace Style Draw Cord
  • Slim Fit
  • Made in the Andrew Christian Design Studio in Los Angeles, CA, USA
  • 80% Nylon / 20% Spandex
  • Hand Wash

Regular Price $43.00
Sale price with coupon $32.68

24% Off Coupon!

  • Purchase Style: 7138 Metal Cross Bikini in Color Navy only in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.
  • Enter code: 24NAVY7138 during checkout for the discount.
  • Offer expires: Nov 24, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!

We love bringing you new underwear companies. 3rd Beach is one we have profiled some but haven’t reported them too much. They are an underwear company out of South Africa. Which is an area that is really starting to make some great undies. I think we are going to see a lot more companies out of South Africa that will make innovative and stylish undies.

The new line is called Chorma. It’s available in Aqua (blue), Spring (green) and Zest (yellow). Here is what 3rd Beach says about the line:

Classic Chroma feature a new waistband and enhanced styling that take these undies to the next level. Constructed from the highest quality cotton-Lycra blend with contrasted detail, they will hug your body in all the right places. These are everyday undies that will make you feel great!

There are, as far as I know, just from the 3rd Beach website. I don’t currently know anywhere in the states where you can get them. Check them out and if you get a pair let us know what you think!

There was a time not too long ago when men didn’t have much of a choice in their selection of underwear. It was boxers or briefs and as for color, forget about it! Underwear was fabricated for men, not designed, to serve a utilitarian purpose alone. They went on, did their job, and when the time came, they were stripped off and the next pair took their place. They had their role and going beyond that in any way was not an option.

Unfortunately that also reflected the role of men. We don’t often think about the suppression of men in past generations. In fact, men are often placed as the suppressors while being expected to live in a functional manner also. They had their place, their role, and their obligation to society. Going beyond that in any way was not permitted.

Nonetheless, color was added in time to mens underwear; the guys liked this. Then a wider variety of styles were offered; men liked this as well. Today we no longer live in the systematized, fit into the mold, world of boring old characterless underwear. Hallelujah!

But some people would say, “Does it matter?” or “Who cares? It’s underwear”! Half the time nobody knows what you have on down there besides yourself anyway. Regardless, I have to say… Yes, underwear matters and this is why: Our ability to decide from an endless variety of underwear selections which one is right for us shows that we have been given the opportunity to decide who we are at our innermost level. That may sound kind of silly or that I am merely being melodramatic. However, look at women’s underwear. They have had this variety in under garb for a lot longer than men have. In many ways, women have had certain freedoms in expression, emotion, sensuality and the revelation of their honest self which men were denied.

This is why it is important that men have the options and the availability of underwear in as diverse an array of personalities as we are. Men no longer are enslaved to the colorless, styleless, drab realm of conceptualized machismo. We have been emancipated to express ourselves and show off the authenticity of our true individuality. Men are now free to reveal the beauty of their masculinity in both mind and body. Our selection of underwear gives us the choice to be fun, sexy, rugged, athletic, angelic, wild, docile, feisty, secure, bold, artistic, humorous, licentious, chic, noble, heroic, or any other word you may use to describe yourself. What you got under will blast through like thunder! You’re free men, deck yourself out as who you are in every color, style and fit that describes you!

Today’s Brief Distraciton is from Dolce & Gabbana. It was a campaign they did over the summer. It features Antonio Di Natale, Vincenzo Iaquinta, Claudio Marchisio, Federico Marchetti and Domenico Criscito are the new faces and bodies of the Dolce&Gabbama Underwear advertising campaign.

The players, photographed by Mariano Vivanco in a vintage style changing room, display healthy and athletic bodies sculpted through rigorous training sessions and discipline.

A modern take on a classic jock. This sports jock is made from super quick drying sports mesh fabric. Like all jocks, the back is open and designed for maximum freedom of movement.

The front features the Show-It Technology – which is a comfy cup lined with super soft elastic that gently supports your package. The front, legs and back is accented by contrasting trim for a super sporty look and feel.

This body also features a Soft Stretch Elastic which slims the appearance of love handles.

Product Features:

  • For Maximum Frontal Support
  • Slim fit – sports mesh has limited stretch
  • 100% Quick Dry Polyester Mesh
  • Easy Care Machine Wash, Tumble Dry Low
  • Hand made with care in the Andrew Christian Design Studio in Los Angeles, USA.

Specs:

  • Pouch is lined
  • 1 1/4 inch contrast logo elastic waistband
  • 3/8 inch enclosed elastic at legs

Regular Price $23.00
Sale price with coupon $17.48

24% Off Coupon!

  • Purchase Style: 9233 Air Jock with Show-It Tech. Style in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.
  • Enter code: 24AIR9233 during checkout for the discount.
  • Offer expires: Nov 22, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!

Designer Andrew Christian Releases Two Limited Edition Holiday Underwear Styles on Black Friday…each for only $24.99

A few lucky people this holiday season will receive Limited Edition underwear from the Andrew Christian’s Design Studio in Los Angeles. Each holiday season Designer Andrew Christian creates a few hundred Limited Edition Underwear that are only available online or at one of the new Andrew Christian Boutiques in Los Angeles.

This season Andrew Christian is introducing two very different styles, the “Christmas 2010 Brief,” a fun playful brief that features traditional red, white and green holiday colors; and the “Holiday Noir 2010 Brief,” a more formal design featuring a hand-sewn silver colored metal charm on an all black body with contrasting stitching.

Both designs come in a see-through holiday tin can and a hand written holiday card from the designer himself to create the perfect gifting item. Gift wrapping is available as an additional option online and is free, upon request, at the boutiques.

R9245 Christmas 2010 Brief
Only 332 of the Christmas 2010 brief were produced!
The Christmas 2010 Brief features fun holiday colors and comes in a cute holiday gift tin along with a hand-signed card from Designer Andrew Christian. This brief is made from a soft cotton and spandex fiber blend for great stretch and recovery. This blended fabric keeps the underwear tight against your skin and helps eliminate drooping and sagging in the front and back. When you pull them on you will immediately notice the quality of the fabric and how much better it feels against your skin than regular cotton. The underwear also features multi-depth woven elastic with the Andrew Christian logo. This is a Limited Edition style and only around 332 were made…so when they are gone…they are gone forever.

R9244 Holiday Noir 2010 Brief
Holiday Noir 2010 Brief – Only 283 of the Holiday Noir Brief were produced!
The Holiday Noir Brief features a silver colored metal charm and comes in a holiday gift tin along with a hand-signed card from designer Andrew Christian. This brief is made from the softest fiber in our collection so it not only looks sophisticated, but is also super comfortable. When you pull them on you will immediately notice how much softer the bamboo fiber is against your skin than regular cotton. The underwear also features multi-depth woven elastic with the Andrew Christian logo. This is a Limited Edition style and only around 283 will ever be sold.

The Limited Edition Holiday underwear are only available at www.AndrewChristian.com and these locations:

Visit AndrewChristian.com/Retail for more information.

Andrew Christian Flagship Boutique
8943 Santa Monica Boulevard
West Hollywood, CA 90069
Store Website: http://www.andrewchristian.com/retail-weho3.htm

Andrew Christian Sport Boutique
8941 Santa Monica Boulevard
West Hollywood, CA 90069
Store Website: http://www.andrewchristian.com/retail-weho1.htm

Andrew Christian Remix Outlet
7750 Santa Monica Boulevard
Los Angeles, CA 90046
Store Website: http://www.andrewchristian.com/retail-weho2.htm

Andrew Christian Factory Store
325 W. Cerritos Ave.
Glendale, CA 91204
Store Website: http://www.andrewchristian.com/factorystore.htm

Going Left to Right:

Cocksox Now Available
We are happy to add the Cocksox collection to our shop. The line hails from Australia and it’s sexy, high quality, and fun. The Supplex fabric used for their core collection is luxuriously soft, breathable, and holds it’s shape after multiple washings.

New Pistol Pete
We have several new additions to the Pistol Pete collection. The linear underwear and classic underwear collections are stylish, colorful, and affordable. Pistol Pete also has new swimwear options including the Sail and Contour collection items as well.

New Sauvage Boardshorts
Sauvage always delivers quality designs. If you’re going on a vacation or need some great lounge or boardshorts, Sauvage has great options available .

New Rufskin Additions
Rufskin keeps adding some of the most fashion forward and quality options out there. Check out their new collection items as they continue to evolve and expand their already exciting collection. We love Rufskin.

You can find all these and more on the Erogenos site. Remember they have FREE WORLDWIDE SHIPPING on your orders!

“THE PERFECT BLEND OF STYLE AND COMFORT – JM SKINZ JOCKSTRAPS

Brand new on Jockstrap Central! JM is synonymous with quality and comfort creating jockstraps you’ll be happy wearing all day and night – and their latest Skinz jockstraps are no exception.

Sure JM may be tooting their own horn by describing these new jocks as “The ultimate in body-defining stretch and style – like a second skin” – but they can be forgiven as it’s the truth.

Here’s the details: The pouch is made of a microfibre and spandex blend that’s soft and silky, extremely lightweight and highly breathable, plus the hint of spandex means it has excellent shape retention even after frequent washings.

Finally, a 1.5 inch super plushed comfort waistband and matching 1 inch leg straps keep everything in place. Jockstrap Central has got them in three fabulous designer colors – charcoal, indigo and our personal favorite olive.”

Baskit has a new line out and it’s called Utility. Here is what they have to say about the new line:

Sometimes tried and true is the best option. Sometimes you just want it plain and simple…  Introducing our BASKIT UTILITY collection! We’ve taken three of our best selling styles and added a functioning fly-pouch up front. So no more pulling down the waistband or fishing through the leg opening to take care of business. From now on, you’ve got easy access with our utility pouch!

COLORS:
Powder Blue, Lime Green, Perfect Pink, Warm Yellow and Chalk White

STYLES:
Utility Brief – $16.00
Utility Trunk – $18.00
Utility Boxer Brief – $20.00

You can find them on the Baskit site.

Finally an amazing men’s shoe and “fashion sport” boutique in the heart of West Hollywood.

After a hugely successful opening of the Flagship Boutique, Andrew Christian just opened another addition to his line of amazing boutiques with Andrew Christian Sport, just feet away from his Flagship Boutique. The Sport Boutique has an amazing indoor/outdoor space and an ultra modern look and feel with museum white wave walls that dominate the space.

Another difference of the Sport Boutique is the staff and product mix. The store has a huge selection of hard-to-find super cool shoes, at reasonable prices, and a wide selection of sporty t-shirts, workout pants, underwear, tanks, and swimwear that are perfect for the gym. The staff are dressed head-to-toe the latest Andrew Christian gym wear so if you need assistance in putting together your gym outfits, you can just say…”I want that one.” and be on your way.

The quality of the products are unmatched by any other company, the fabrics are soft and comfortable and the stitching and design fit your form perfectly…no wonder the Andrew Christian Boutique was featured in Los Angeles Magazine as one of the Best New Shops in L.A.

Visit AndrewChristian.com/Retail for more information.

Andrew Christian Sport Boutique
8941 Santa Monica Boulevard
West Hollywood, CA 90069
Store Website: http://www.andrewchristian.com/retail-weho1.htm

Andrew Christian Flagship Boutique
8943 Santa Monica Boulevard
West Hollywood, CA 90069
Store Website: http://www.andrewchristian.com/retail-weho3.htm

Andrew Christian Remix Outlet
7750 Santa Monica Boulevard
Los Angeles, CA 90046
Store Website: http://www.andrewchristian.com/retail-weho2.htm

Andrew Christian Factory Store
325 W. Cerritos Ave.
Glendale, CA 91204
Store Website: http://www.andrewchristian.com/factorystore.htm

Speaking of sports Gear for the next 24 Hours Andrew Christian has the following on sale 24% off!

Adnrew Christian Track Deep V-Neck TeeAndrew Christian Team tankAndrew Christian Track Tank

24% Off Coupon Details!

  • Purchase Style: 1769 Track Deep V-Neck Tee in Purple Color and/or 2245 Team Tank Silver/Black Color and/or 2252 Track Tank Purple Color Only in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.
  • Enter code: 24TRACKTEAM during checkout for the discount.
  • Offer expires: Nov 19, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click here to shop now!

As you know we love underwear photography. Our Brief Distractions are proof of that, and now there is a book Just for underwear. The book is called Brief Encounters, which is filled with underwear inspired art. It’s one of the few books I’ve seen just for underwear. I ordered the book and look forward to getting it. One photographer we have profiled is in the book, Karim Konrad!

Here is some information about the book we got from the publisher!

Good packaging is half the battle … Well, that’s actually not a real saying, but it should be, when it comes to the most important part of the male body: Whoever dares to present himself in worn‐out underwear, is believed to be stuck in the 80ies. Back then those things were called panties and were mostly sold in fine rib with a fly. They weren’t promoted in ads, naturally, since everybody needed them anyway. Today nobody is surprised in the least, when David Beckham shows his adorable body on a 20 ft. high poster on Sunset Boulevard, Los Angeles—dressed only in small briefs. Things have changed: It all began in the mid 90ies when Calvin Klein caused a real hype with his sexy advertising campaigns. Since then every designer who wants to be taken seriously has a line of lingerie; we don’t wear panties anymore, we wear briefs; they are “lifestyle” and an expression of our unique personality. Whether it’s the deliberately casual sex‐appeal of aussieBum or the colorful designs of Diesel printed with witty slogans; whether C‐IN2 modernizes the classic designs in a subtle way or XTG catches our attention with flashy colors and patterns—every label has its own special style.

Fashion editor Jason Salzenstein has gathered the best known brands and introduces them with short but informing texts; long disquisitions would be redundant, since the spectacular images of the advertising campaigns speak a clear language. If you are a fan of briefs already, you shouldn’t wait to get your copy of BRIEF ENCOUNTERS. But of course this book has plenty to offer for everybody else as well: Of course designers have long ago realized that gay men are a grateful target group—and they allure us with perfectly trained top models and fantastic campaigns. Well, not everything was better in former times.

You can order it from Amazon now!

This patented Moisture Wicking Jock features Dry Mesh which dries 4x faster than cotton, doesn’t discolor and virtually eliminated odors. This performance jock keeps you super dry and is perfect for weightlifting, running and most sports. Features masculine styling with a white front and contrasting grey piping along the leg opening. Front center seam has contrasting black stitching.

Features our Anti-Muffin top elastic and the white leg straps are custom woven and super soft elastic with the Andrew Christian name and cross running along the center. The Show It adds the comfy cup to the jock which gently lifts a man’s package adding up to 1.5″ (3.8 cm) onto his frontal measurements.

Features:

  • For Maximum Frontal Support
  • Slim Fit
  • Easy Care Machine Wash, Tumble Dry Low
  • Made in the Andrew Christian Design Studio in Los Angeles, CA, USA
  • 86% Polyester & 14% Cotton
  • Pat # 5888914

Specs:

  • 1 1/4 inch logo elastic waistband
  • 7/8 inch side straps
  • No bottom coverage
  • Soft stretch cotton cup

Regular Price $20.00
Sale price with coupon $15.20

Click to Start Shopping Now!

Flashback “Bubble Butt” Trunk – This swimwear is a extension of our #1 SELLER. It now comes in all solid colors – which is new for 2010. It features an invisible lifting support built into the seams of the lining of the swimwear. The construction is very comfortable and automatically lifts the buttocks making it look firm and round without the need for any padding, cups or straps. Most people can add up to 1 inch (2.5 cm) onto their current buttocks measurement. Features a matching drawstring with silver colored tip and a custom silver colored cross hand stitched onto left front.

Product Features:

  • Add up to 1 inch (2.5 cm) onto your current buttocks measurement
  • Completely invisible support structure
  • Features a new improved fit for 2010
  • Utilizes new fiber technology using Sport UPF 50 fade resistant fabric for a body-hugging fit and quick-drying characteristics
  • Lifting mechanism is super comfortable… like wearing a jock strap
  • Made in the Andrew Christian Design Studio in Los Angeles, CA, USA
  • 80% Nylon / 20% Spandex
  • Hand wash, lay flat to dry

Regular Price $49.00
Sale price with coupon $37.24

24% Off Coupon Details!

  • Purchase Style: 9167 Dry and Naked Sports Jock w/ Show-It Tech., White Color and/or 7170 Flashback Basic Trunk in Red or Royal Only in the next 24 hours on AndrewChristianShop.com and receive 24% off this style only. Does not apply to any other items.
  • Enter code: 24WHITE9167 during checkout for the discount.
  • Offer expires: Nov 17, 2010 at 11:59PM PT. May not be combined with any other coupons or offers. While supplies last. Offer subject to change at any time without notice.

Click to Start Shopping Now!