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New 2xist Packaging

I know sometime the box is just as an important selling feature as the undies themselves. If you are like me a great picture and box will draw my attention to a pair I might not other wise look at. 2xist is putting out a new box for the SLIQ line. Its a box that is just as much art as it is a box. As you can see the box opens up to show many more pictures then the one on the cover. Its an interesting way to merchandise and I would love to know your opinion. Does the packaing play an important role in the purchase?

By UNBTim, on August 30th, 2010| Category: 2(x)ist, Men's Underwear | One comment
  • http://www.facebook.com/profile.php?id=636980476 Bryan Miller

    I buy virtually 100% of my undies from the Internet, and literally have no visibility to packaging until I get it in. 2xist is one of the only companies that has underwear packaging visible to the public in retail stores. In that case, I can see this making an impact. Other than that, the only “packages” we Internet buyers see are the model pictures the online retailers decide to show.